Tata's Trent to outshine Indian peers as low-priced apparel attract young buyers

In comparison, peers have been forced to raise prices to counter higher costs, with shoe chain Metro Brands even taking footwear below 1,000 rupees off its shelves. The price hikes are an even bigger dampener on sales, considering consumers remain discerning about their expenses due to sticky inflation. "For Trent, a good performance makes it a star but at the same time the kind of companies it competes with directly or indirectly have been performing poorly," said Arvind Singhal, chairman at business management consultancy Technopak Advisors.